paradoxes are. Rosalie Coly pointed out in her 
study of paradox that if you can explain a 
paradox then it isn’t a paradox. Paradoxes are 
self-explanatory and they’re difficult but you 
either grasp it instantly or it’s not there. To say 
the medium is the message is to collapse about a 
half hour of study into about five or six words. It’s 
very difficult, it’s a sort of gnomic utterance and 
people aren’t accustomed to it. They don’t like 
those.

That is they like to play around with it, the global 
village for example is another. “Well, this global 
village that you’re predicting is going to happen.” I